Survey results

Survey Results for Indisguise concerning the website

First Question: How long have you been a customer of indisguise?
Most people had been a customer for 6 – 12 months which indicates it hasn’t been a one off and they do come back.
Second Question: Have you been a customer of any other costume hire place in the last 2 years?
No one answered this.
Third Question: On Average how frequently do you hire costumes?
A few times a year was the usual answer, so having the site would benefit these customers as they could see before they came if there was a costume they liked, it could save them time if they planned on buying one too.
The next few questions asked the customer to rank questions in order of importance. 1 is not important at all and 4 is extremely important.
The answers are averages of the 9 surveys and are rounded to 2dp
Website reliability, so can you always access it?
2.67
Being up to date
3.56
Aesthetics
3.22
Relevant information
3.39
Assurance of product, are you going to get what you see on the site?
3.56
Are the costumes going to be the right size?
3.44
Ease of use
3.28
Awareness of site, so how easy is it to get to, from say Google?
3
The site keeps up to web standards
2.83
Is the site as good as competition websites?
2.67
So important factors that I need to consider when making the website are:
- Website being up to date, so making sure that if news is kept on the site then it must updated regularly and old content must be removed
- Making sure that what you are seeing is what you are going to get. So making sure the pictures used are an accurate representation of the costumes. Also making sure any size indications are relatively accurate so the customer doesn’t have to take the costume back.
- All information is relevant to what the customer is looking for and old content isn’t kept up so links in with the website being up to date. But also making sure that there isn’t too much information available, overwhelming the customer.